Cleanelly at Heimtextil-2014: embodiment of the latest trends 2014

Products under brand names Cleanelly, Cleanelly Collection and Cleanelly Perfetto were introduced at the leading European Trade Fair for Home Textiles, Floor Coverings and Interior Furnishings Heimtextil in Frankfurt. DM Textile have taken part in this prestigious international fair for 12 years. Special attention of the visitors and experts was attracted by the premium class products, manufactured from Egyptian cotton under Cleanelly Perfetto brand. Exclusive jacquard waffle knit products by Cleanelly gained high appreciation at Heimtextil. It is not surprising, since such products have no equals in Europe. Presentation of the latest trends became the most important event at Heimtextil 2014, these trends will be guidelines for the designers in the whole world. “Progress!” and “Renaissance!” are the major trends, each of them divides into two: “Rising differences” and “Engineering nature”, “Extolling purity” and “Resurrecting craft” correspondingly. Philosophy of “Rising differences” stands for high technology and the latest materials, which are used for creation of the unique things. Specifically, we are referring to digital printing technology on the fabrics and new bright neon dyeing pigments. “Engineering nature” represents ecological future, the ideology presupposes the connection of the science and nature. Main colors of this trend are all the hues of natural green, yellow and carmine. “Extolling purity” is based on images of wild, inclement nature, its primeval colors and textures. Defining attributes under the trend will be products, made with the use of natural, non-processed materials in dark hues of soil as well as in mint and orange colors. The trend “Resurrecting craft” appeals for retrieving authenticity and cogency while approaching to traditional handicraft and folk art. Major colors are tender peach, fluorescent orange, crimson red, sky blue, deep pine color and brown hues. Experts and participants of Heimtextil-2014 noted that the most designer guidelines stated for this year are featured in Cleanelly products, displayed at the fair.

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