Brand

Cleanelly is a leading brand owned by Commercial and Industrial company «DM Textile» (Russia). The brand produces terry and waffle products of top quality for your life: for home and travel, for sport and leisure.


Towels, bathrobes, table and bed linens, children’s textiles, products for sport and sauna are produced under three brand names – Cleanelly, Cleanelly Collection and Cleanelly Perfetto.


Cleanelly products are a combination of quality, which meets European customers’ needs and latest tendencies in the world textile fashion.


Strict requirements to raw materials, the state-of-the-art equipment and production operations, which comply with major international standards of quality management and environmental regulations, bring Cleanelly home textile to achieve the world quality level.


1978
  • “Donetskaya Manufaktura” company was established by way of consolidation of a cotton-spinning mill and a integrated mill.
1998
  • OJSC “Donetskaya Manufaktura M” was established.
1999
  • “Trading Company “Donetskaya Manufaktura” was established.
2000
  • A network of regional sales offices was opened in Moscow, St. Petersburg, Novosibirsk, Perm, Omsk, Zaporozh’e (Ukraine).
  • Implementation of technological modernization strategy began.
2002
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • Strategy of complete technological modernization of the factory was implemented; the factory was equipped with the machinery from the world leading companies in textile machine engineering.
  • Products under Cleanelly trademark were launched in the market.
2003
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • “DM Lux” subbrand was developed.
  • The products of the company were displayed at the 30th «Textillegprom» Federal trade fair in Moscow.
  • New company’s commercial policy was introduced
2004
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • Trading and industrial company «DM Textile» was established.
  • TIC “DM Textile” participated in the 31st “Textillegprom” Federal wholesale fair in Moscow.
  • The standard of a branded retail chain was implemented, «Cleanelly – TekStyle House» branded retail chain was being developed.
2005
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • Quality management system was ISO 9001:2000 certified.
  • Cleanelly Perfetto luxury brand was launched in the market.
  • Products of TIC “DM Textile” were displayed in the 32nd “Textillegprom” Federal wholesale fair.
2006
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • The products were certified with Oeko-Tex Standard 100 international ecological certificate.
  • TIC «DM Textile» won «100 Best products of Russia» contest.
  • TIC “DM Textile” participated in the 33rd “Textillegprom” Federal wholesale fair.
  • Konstantin Vitalevich Kusin, the chairman of board of directors of JSC “Donetskaya Manufaktura M”, was awarded with the Medal of the Order of Merit for the Motherland, II degree, by decree of the President of the Russian Federation V.V. Putin.
2007
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • The company was awarded with “The enterprise of the year - 2006” prize.
  • TIC “DM Textile” participated in the 34th “Textillegprom” Federal wholesale fair and was granted “Quality assurance” certificate.
  • TIC «DM Textile» won «100 Best products of Russia» contest.
2008
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair. TIC “DM Textile” products were displayed in one hall with top ranked home textile brands produced by the industry world leaders.
  • TIC “DM Textile” participated in the 35th “Textillegprom” Federal wholesale fair in Moscow.
  • TIC «DM Textile» won «100 Best products of Russia» contest.
  • TIC «DM Textile» long-term development strategy from 2008 through 2012 was approved
2009
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • A national contest “Roman Holiday with Cleanelly!” was held among customers.
  • Products of TIC “DM Textile” were displayed in the 36th “Textillegprom” Federal wholesale fair in Moscow.
  • TIC “DM Textile” won “100 Best products of Russia” contest.
2010
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • “Golden Shelf of Russia 2010” all Russia contest for the best display of “DM Textile” products was held.
  • Brand new equipment was installed; modernization of “Donetskaya Manufaktura M” production facilities was implemented.
  • TIC “DM Textile” participated in the 37th “Textillegprom” Federal wholesale fair, at the conclusion of the fair TIC «DM Textile» was granted the National Award for achievements and merits in the field of textile and light industry.
  • «DM Textile» became a laureate of «100 Best products of Russia» award.
  • Products under Cleanelly Collection trademark were launched to the market.
2011
  • The company participated in Heimtextil (Frankfurt, Germany) - the largest international trade fair.
  • The company participated in the 38th «Textillegprom» Federal trade fair in Moscow, held Partner Conference devoted to implementation of the state-of-the-art technologies at “Donetskaya Manufaktura” factory.
  • TIC «DM Textile» won «100 Best products of Russia» contest.
2012
  • TIC «DM Textile» participated in the largest world trade fair Heimtextil (Frankfurt, Germany) - for the 10th time.
  • TIC “DM Textile” participated in the 39th “Textillegprom” Federal wholesale fair in Moscow.
  • An investment program for weaving and sewing productivity increase was implemented.
  • Alexander Victorovich Grozov, Managing Director of OJSC “Donetskaya Manufaktura M” was awarded with a medal in honor of “75th anniversary of Rostov Region” for the active involvement and high achievements in social and economic development of Rostov Region.
  • JSC “Donetskaya Manufaktura M” hosted Russia light industry coordination council under the chairmanship of the minister of Trade and Industry of the Russian Federation Denis Mandurov.
  • TIC “DM Textile” products became an award winner at the “100 Best products of Russia” contest.
2013
  • TIC «DM Textile» participated in the largest world trade fair Heimtextil (Frankfurt, Germany).
  • TIC «DM Textile» won «100 Best products of Russia» contest.
  • TIC “DM Textile” terry products won the first prize in I All-Russian competition “Made in Russia”.
  • «DM Textile» company was awarded with the right to mark the products with «Made on Don» logo.
2014
  • DM Textile participates in Heimtextil, the biggest international trade fair for home and contract textiles (Frankfurt am Main, Germany).
  • DM Textile wins "Golden Spindle" prize of the National Academy of Fashion Industry in the "Best Textile Enterprise 2014" category.
  • Cleanelly Collection products by DM Textile win the prize of the All-Russian “Made in Russia” Contest that was held as part of the 43th Textillegprom Federal Trade Fair.
2015
  • DM Textile participates in Heimtextil, the biggest international trade fair for home and contract textiles (Frankfurt am Main, Germany).
  • DM Textile wins “Quality Leader”, the top prize of the “100 Best Russian Products” Competition. The prize was conferred by the decision of the Organizing Board and the Competition Committee.
  • DM Textile products win the Diploma and the Honorary “No1, Made in Russia” Award. The competition is held annually as part of Textillegprom Trade Fair.
  • DM Textile is Among the First to Receive the Quality Mark.